|
The building on the corner of Cleveland Road
and Hospital Street, Wolverhampton, now occupied by S. J. Dixon &
Son Limited, was previously occupied by A. Bellamy & Company
Limited, a manufacturer of food products. |
|
The experimental bakery. |
The company, founded in the early years of the
20th century, produced high quality prepared materials for use in
the bakery trade, all sold at a competitive price.
The founder, A.
J. Bellamy, had previously worked as a chemist, so unsurprisingly
the company’s first product was baking powder. Sales were good, and
other products soon followed. |
| The most well known product was Mello-Mallo, a
delicious cream filling, often regarded as the best available. A
self-whipping version followed which required no additional albumen
or egg whites. Preparation was simplicity itself. Four ounces of
water was added to each pound of Mello-Mallo to produce the
excellent cream, which bulked at six times its volume.
The resulting
cream was ideal for piping, sandwiching, and spreading. It became
popular with the baking trade, and the general public. |
The warehouse. |
|
An advert from 1953. |
Other products included Abcol lemon curd, Abcol
Bakewell tart mixture, Abcol baker’s couverture, Abcol marzipan,
Chocolate Seft, Vera-Choc, Abcol flavouring essences, and Krevol
synthetic cream.
The company’s building included a spacious
factory, a laboratory, and offices.
Bellamys also had a London
office, and distribution centres in Cardiff and Manchester. The
products were distributed throughout the country and abroad.
|
 |
Return
to the
food hall |
|
