"When we came
back from Germany we released a record called One Little
Smile which was OK but nothing special. Then we heard
Semi-Detached and felt that we had got the number to
give us the hit. The record was excellent, but when the
other version came out it knocked the stuffing out of
us. I don't believe we ever properly got over that
disappointment."
While groups had
their disappointments and let-downs, the actual
achievement of obtaining the record contract and issuing
a number of records was the ultimate for many members of
groups. When they had set out on the long and hard
popular music road, their main goal was Abbey Road or
another of the major recording studios. As Roger
Allen says:
"Every group
wanted to make a record and become successful. It was my
job as a manager to help the group achieve that goal.
Once that was achieved, then the group moved on to the
next stage."
The next stage
often depended on the success or failure of the record.
If the record was deemed a turntable hit (regularly
played on the commercial radio stations and on Radio
One), it was necessary to make sufficient public
appearances to help that record become a chart hit, if
possible. The appearances would vary in nature but would
almost certainly include promotional work, radio and TV
appearances, concerts and package tours supporting other
more successful performers, all of which would
invariably take the group further and further out of the
local area in an attempt to get their 'names, faces and
sound' known to a much wider audience.
The more
successful the group, the more such work would become
available. Once again, if we take the Beatles as an
example we see how in a very short time they were 'lost'
to their Liverpool roots (they made their last Cavern
appearance in August 1963), as were so many of the other
hit-makers lost to their particular 'bit' of the
provinces. The Beatles topped the charts, headlined
package tours across the country, appeared very
regularly on radio and TV, even the Royal Variety
Performance, and were soon reigning supreme in America.
Their success became a model to which most others
aspired (at least in their dreams). In the cold light of
day, most groups were a little more realistic.
In their early days, the beat
groups from the Wolverhampton area set their first
sights on gaining a toehold on the emerging, and rapidly
flourishing, Birmingham beat scene. To play at either
the Plaza in Old Hill or in
Handsworth or the Ritz in King's Heath
(the 'Regan Circuit') was seen as being
tantamount to recognition of a group as possessing
genuine 'potential' , especia1ly as it was quite likely
that you would be playing alongside successful chart
groups from Merseyside or Manchester. Hardly any of the
groups who reached the Top Thirty during the years 1963
to 1964 failed to play at one or other of the
'formidable' Ma Regan's venues.
John Howells
remembers the first time the ‘N Betweens met
Ma Regan:
"We had
changed our name from the Vendors to the 'N Betweens and
had started doing more R&B stuff. We wanted to broaden
our horizons somewhat and so we went and did an audition
for the Regan circuit. We had been told that Mrs. Regan
was not always easy to please but she seemed to like us
and our style and we got a regular Monday spot at her
venues. That meant that you would have to play at two of
the venues during the evening, involving a quick hike
across from Old Hill to Handsworth etc."
Graham Gomery
feels that being accepted on to the Regan circuit was an
important step forward for the Soul Seekers:
"Getting an
audition with Ma Regan was possibly a part of winning
the Big Beat Contest, I'm not really sure. Whether that
was the case or not, the important thing was that when
you started to play on that circuit you got an
opportunity to meet and hear other, better groups and
that could only be beneficial to you. Coming around on
that revolving stage at the Plaza Old Hill was a real
event. You felt like a star, especially when you might
be following a group like the Beatles, Big Three or
Merseybeats etc."
The Express &
Star columnist described Ma Regan as 'a
softly spoken Irish ex-school teacher who uses the same
psychology with the groups as she did with school
pupils, discipline and organisation' and the
Plaza Old Hill as the 'principal venue in the
area for up and coming groups '. It is not
surprising therefore that local groups felt that the
first step towards success was acceptance by Ma Regan
and the opportunity to play at one or other of her
venues. It was thanks to an appearance at the Plaza in
Old Hill and the personal recommendation of Ma Regan
that the Strangers got an offer from Decca to
appear on the Brumbeat album.
As links between
the Astra Agency and other similar organisations in
other parts of the country developed so the interchange
of groups became fairly commonplace. As Roger Allen
describes with regard to the Montanas and groups
from Stoke:
"They could
easily fill the King s Hall in Stoke, the Queen s in
Burslem, the Torch in Tunstall or the Place and
Placemate which were run by a feller called Kevin
Donovan who always wanted the Montanas because they were
such a big draw card around Stoke."
"In return we
would often get groups from Stoke like the Marauders or
the Black Orchids with Vince Everett who we knew would
go down really well at the Cleveland Arms, Woolpack or
Connaught."
"Of course
the first big draw from Stoke had been Roy Grant who had
originally come down with Terry King and the Saints
about 1962 or so. He actually needed a backing group so
I grabbed him to front the Strollers. He was an
exceptional talent. He had a voice just like Roy Orbison
and was a real favourite with audiences in
Wolverhampton."
Giorgio and
Marco's Men never joined
the Astra Agency. They were signed to ADSEL in
Birmingham and as a result they played a lot more around
the second city and other venues. |