Chapel Ash Wolverhampton
business expanded he needed larger premises so he moved
the business to Chapel Ash in Wolverhampton. Immediately
below is a drawing of how the premises must have looked
in the early 1920's.
The 1920's was also a good year for Land Speed Record
(LSR) attempts. In 1927, the 200 mph land speed record
barrier was broken at Daytona beach USA, by a LSR car
produced by the Sunbeam Motor Company affectionately
known as the "Sunbeam Slug". The "Slug" was powered by
two aircraft engines and between them they generated
1,000 horse power. This success at Daytona put
Wolverhampton and the Sunbeam Motor Company on the map.
As the Staffordshire Motor Tyre Co Ltd supplied tyres
to Sunbeam for their buses and Lorries, I understand in
recognition of the close trading relationship between
the two companies, a limited addition model of the
Sunbeam "Slug" LSR car (one of eleven) was presented to
James Treen Fullwood. Below is a photograph of the
actual record breaking LSR car although the Sunbeam
model version is still owned within the family.
By the 1950's the original Chapel Ash premises had
been outgrown and they expanded into the next door
building. The initial offices of the company can be seen
on the extreme left hand side of the photograph below
where the Staffordshire knot sign is located high on the
According to Jim Boulton's book "Black
Country Road Transport" my great grandfather's business
"Staffordshire Motor Tyre Company" became one of the
largest tyre distributors in the British Isles. They
ultimately had 16 retail outlets dotted around the
Two photographs of the
interior workshop space and tyre storage
area at Chapel Ash Wolverhampton
In 1958 Goodyear's, one of the main
suppliers to the family business, produced a company
advertising brochure called "the Goodyear News"
detailing the history of the Staffordshire Motor Tyre
Company. In addition, the Goodyear Tyre Co organised a
dinner for the Fullwood family to celebrate the
company's fiftieth year of trading.
Staffordshire Motor Tyre
Above left a 1927 company advertisement and
another on the right published in 1939.
From the 1925 Wolverhampton Red
An advert from 1953.
A Staffordshire Motor
Tyre Company advert from the back page of a
Wolves football program, 1962/3 season,
sporting the company strap line "See
Fullwood First". Another strap line used was
"When retiring see Fullwood first".
contemporary company advertisement again
taken from the back page of a Wolves
football program of the 1970's.
This advert I
believe illustrates the first signs of the
competitive nature of the retail tyre
business, as the advert details specific
vehicle prices for maintenance work such as
exhaust replacement and brake relining work.
Sadly by 1978 the business and all the
retail outlets had been sold to Goodyear's and they
turned them into "Tyreservices" retail outlets.