Comment: Square tower, originally built as a water tower and arranged over four levels, standing to a height of 20.5 metres. Lower two levels altered where enclosed by later buildings; upper two levels of red brick, laid to English bond, with rectangular, metal casements at the third level and clock faces at the fourth level. Low-pitched "pagoda" roof surmounted by tall flagpole.

Stylistically of the 1920s but possibly founded on an earlier structure. A distinctive local landmark which is being retained, restored and interpreted as part of the factory redevelopment, to serve as a permanent reminder of the important part which Goodyear played in the economic life of Wolverhampton for almost a century.