The Villiers Engineering Co. Ltd.
Adverts
The following adverts are from the 1920s and are typical Villiers adverts
of the day. The engines were used by a large number of motorcycle
manufacturers and some of the machines were featured in the adverts,
although many contained photographs which had been retouched to remove the
manufacturer's name. Many of the adverts are interesting because they
contain photographs of Villiers engines and give some technical details.
The
following adverts were chosen because they include details of some of the
success of the engines in trials and racing events and include photographs
of some of the machines that used them.
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The first advert is from the January 8th, 1925
edition of 'The Motor Cycle' magazine and features a Francis Barnett
machine fitted with a Villiers engine. |
| This advert from the March 19th, 1925 edition of the
'Motor Cycle' magazine features an Excelsior machine, fitted with a
Villiers engine. |
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The advert in the 'Motor Cycling' magazine of March
11th, 1925 describes how
Villiers engines were fitted exclusively to
the Monet-Goyon machines, which at the time were probably the most
popular motorcycles in France.
One of the machines won the French
Grand Prix, powered by a 175c.c. standard Villiers 'Sports' engine. |
| This advert from the July 14th, 1927 edition of 'The
Motor Cycle' magazine mentions some of the successes of Villiers
engines in trials and races:
The 172c.c. model gained 6 world speed records for long
distance at Brooklands.
A 3.5h.p. engine carried a sidecar and passenger through the
1927 Paris-Nice 1,000 miles trial without losing a single mark.
A Villiers 'Super Sports' engine held the Swiss flying start
kilometer record at 73.4m.p.h.
Mrs. Grenfell rode from London to Edinburgh under A.C.U.
observation on a 1.5h.p. engine with a petrol consumption of
214m.p.g. |
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This advert is also from 'The Motor Cycle' magazine,
dated September 2nd 1926. It mentions the International Six Days
Trial in which 3 Francis Barnetts fitted with Villiers 172c.c.
engines gained a gold medal and the team of 3 machines made the best
performance in classes up to 250c.c., losing only 11 marks.
One of
the machines was included in the South Midland 'A' team and won
the Championship gold trophy. |
| This advert was inside the cover of the January
31st, 1924 edition of 'The Motor Cycle' magazine.
It mentions that
every part of Villiers two stroke engines was made to close limits
in one large factory.
This meant that all parts were standardised,
which ensured accuracy and reliability, and the certainty of
obtaining correct replacement parts without delay. |
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This advert, from the May 17th, 1928 edition of 'The
Motor Cycle' celebrates 15 years of the production of Villiers two
stroke engines. By that time there were 200,000 Villiers engines on
the road.
It also mentions the London to Land's End race in which 8
Francis Barnett machines, all fitted with Villiers engines entered,
and gained 7 gold medals and a special prize for silence.
At the
time there were 5 different types of Villiers motorcycle engines
available and 20 famous manufacturers used them in their machines. |
| The final advert is from 'The Motor Cycle' magazine
of the 6th October 1927.
It mentions the International Six Days
Trial in which three Excelsior machines fitted with Villiers 247c.c.
engines gained gold medals.
Two of the machines completed the course
without losing a single mark, A Francis Barnett machine with a
Villiers 172c.c. 'Super Sports' engine also gained a gold medal, and
two of them won silver cups in the Scottish Six Days Trial. |
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